The It’s A Bloke Thing Luncheon raises massive funds for prostate cancer research each year.
Thru A Lens have been involved with the It’s A Bloke Thing Luncheon for many years. This year we were requested to have the highlights video turned around the same day to be able to play at the conclusion of the lunch. While this was a tight turn-around, we were able to achieve this deadline to showcase the day to the participants. The 2018 luncheon featured a surprise performance by Keith Urban and raised over $2 million,